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The Toaster Theory

Last updated 7 years ago

When they arrive at our office, a lot of clients ask us about the BKDI Toaster showcased by reception. There is in fact a story behind this toaster and we’d love to share it, so here it is!

Years ago – Peter Burgener, Senior Partner of BKDI, put forward the ‘Toaster Theory’, as an allegorical representation of our firm.

In simple terms – a potential purchaser – (our Client!) does some research, investigates the different toasters that are available, evaluates strengths and weaknesses of the range of Toasters out there – selects the preferred item – and takes it home. The settings are programmed – the information provided – the expectations set in place – a slice of bread is put into the Toaster … and perfect toast is anticipated the very first time!

If the toast doesn’t come out the way it was expected the first time, we’ll adjust the dials and give it another try. If the toast comes out as wished the second time – we will keep using the machine – and most often – Toasters do a great job for years. But at some point – when it breaks down – we all shake it around a bit and then ultimately say – enough! And throw it away and get a new Toaster. There is just no patience for a Toaster that doesn’t work properly!

The Toaster is BKDI. And our Clients expect a perfect piece of toast the very first time - and every time! And our goal is to do exactly that – provide our Clients with a project that meets expectations in every way – every time!

The BKDI Toaster is prominently displayed in our office as a constant reminder of the ‘Toaster Theory’. And each year a member of the BKDI team is selected as the recipient of the “Toaster Award” (a suitably engraved Toaster with some ‘bread’ in it) – chosen for their efforts to ensure perfect toast every time!



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